Category: Blog Posts

Blog by Motivational and Keynote Speaker Justin Cohen

17

Nov2011

Organisational Storytelling

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“You can change an organisation one story at a time.” The greatest tool in a leader’s arsenal is a good story. Prof Howard Gardener, Harvard University   Many organisations are good at recognising success, just not replicating it. The key is imitation. The most powerful ... Read More
November 17, 2011Justin

17

Nov2011

Buy my story

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Think you go out shopping for products and services? In fact what you really shop for are stories. As for those in marketing and selling, you better make sure you know what story you’re selling.   What do a Porsche Cayenne and a VW Touareg have in common? Well let’s see, they ... Read More
November 17, 2011Justin

20

Oct2011

When it’s good to gossip

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 The most primitive way to try to look good is to make someone else look bad. Justin Cohen   Let's be honest most of us get a perverse satisfaction out of talking behind people's backs. It makes us feel better about ourselves. But not only do we destroy their reputation (the most valuable ... Read More
October 20, 2011Justin

17

Oct2011

Tell better stories

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Ever tried to sell, persuade or teach and noticed your audience’s eyes glazing over? Perhaps you were in the audience and the presenter had just clicked on to the fortieth slide, you know the one I mean, the one with about twelve bullet points and a triple bar graph that ... Read More
October 17, 2011Justin

17

Oct2011

Teach me – tell a story

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You know those kids at school who didn’t have to work and got an A+, well I was the kid who had to work really hard for my D-. In our school if you weren’t good academically you had one other way to redeem yourself: sport. Unfortunately I had the ... Read More
October 17, 2011Justin

08

Oct2011

Recession-Proof your head

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Earlier this year I started to feel business slip and then I saw that word in the papers – RECESSION! Looking at my mortgage payment I took in a deep breath and thought about two restaurant owners, John and Bill. John goes to a hospitality conference. Bill can’t make it. ... Read More
October 8, 2011Justin

08

Oct2011

The death of steve jobs

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Death inspires the quest. Justin Cohen     1) The death of Steve Jobs.      2) How copper could save your life.     The death of Steve Jobs   A few weeks ago Apple briefly became the world’s most valuable company. It continues to be one of the most loved. Macs, Iphones, Ipods, and Ipads may not have changed ... Read More
October 8, 2011Justin

30

Sep2011

The true meaning of passion

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One person with passion is better than forty people merely interested. E. M. Forster   We talk a lot about passion in the corporate world. If you want to get ahead you’ve got to be passionate. But assuming we’re not talking about more office romance, what does that really mean? The word passion ... Read More
September 30, 2011Justin

20

Sep2011

Love your problems

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Life is a series of problems:  you are in one now, you're just coming out of one, or you're getting ready to go into another one. Rick Warren   In this week’s edition:           1) Love your problems          2) Interview on 3Talk about my book: The Astonishing Power of story               3) Feedback from Adcock ... Read More
September 20, 2011Justin

17

Sep2011

The only way to change your life

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  You’ve heard it before, change is inevitable – except from a vending machine! What isn’t inevitable is whether we lead change, or change leads us. Charles Darwin didn’t say the strongest or fittest of the species will survive, he said those who most responsive to change will survive. I say ... Read More
September 17, 2011Justin