Category: Blog Posts

Blog by Motivational and Keynote Speaker Justin Cohen

03

Dec2011
"Who is rich? He who rejoices in his lot." The Psalms 1) How gratitude can boost your health, wealth and happiness 2) 3Talk TV interview 3) Corporate feedback As we approach the end of the year, in a tough economy, it’s easy to focus on what we don’t have. Yet paradoxically, focussing on what ... Read More
December 3, 2011Justin

20

Nov2011

The hero we don’t see

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A lot of people have gone further than they thought they could because someone else thought they could. ~ Unknown   In this week’s edition:        1)    Why the man who broke the four-minute mile wasn’t the real hero.                                                           2) BigLittleStory video: the power of mentorship            3) My mentor Bob Burg interviews one of ... Read More
November 20, 2011Justin

17

Nov2011

Spread the story

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Approximately 80% of all buying decisions are made after hearing a story from a satisfied customer. Your profitability depends on the stories that your customers tell about you.   Hey, did I tell you about this hotel I stayed in when I was last in Cape Town? It’s called ‘Extreme Hotel’ everything ... Read More
November 17, 2011Justin

17

Nov2011

Organisational Storytelling

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“You can change an organisation one story at a time.” The greatest tool in a leader’s arsenal is a good story. Prof Howard Gardener, Harvard University   Many organisations are good at recognising success, just not replicating it. The key is imitation. The most powerful ... Read More
November 17, 2011Justin

17

Nov2011

Buy my story

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Think you go out shopping for products and services? In fact what you really shop for are stories. As for those in marketing and selling, you better make sure you know what story you’re selling.   What do a Porsche Cayenne and a VW Touareg have in common? Well let’s see, they ... Read More
November 17, 2011Justin

20

Oct2011

When it’s good to gossip

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 The most primitive way to try to look good is to make someone else look bad. Justin Cohen   Let's be honest most of us get a perverse satisfaction out of talking behind people's backs. It makes us feel better about ourselves. But not only do we destroy their reputation (the most valuable ... Read More
October 20, 2011Justin

17

Oct2011

Tell better stories

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Ever tried to sell, persuade or teach and noticed your audience’s eyes glazing over? Perhaps you were in the audience and the presenter had just clicked on to the fortieth slide, you know the one I mean, the one with about twelve bullet points and a triple bar graph that ... Read More
October 17, 2011Justin

17

Oct2011

Teach me – tell a story

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You know those kids at school who didn’t have to work and got an A+, well I was the kid who had to work really hard for my D-. In our school if you weren’t good academically you had one other way to redeem yourself: sport. Unfortunately I had the ... Read More
October 17, 2011Justin

08

Oct2011

Recession-Proof your head

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Earlier this year I started to feel business slip and then I saw that word in the papers – RECESSION! Looking at my mortgage payment I took in a deep breath and thought about two restaurant owners, John and Bill. John goes to a hospitality conference. Bill can’t make it. ... Read More
October 8, 2011Justin

08

Oct2011

The death of steve jobs

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Death inspires the quest. Justin Cohen     1) The death of Steve Jobs.      2) How copper could save your life.     The death of Steve Jobs   A few weeks ago Apple briefly became the world’s most valuable company. It continues to be one of the most loved. Macs, Iphones, Ipods, and Ipads may not have changed ... Read More
October 8, 2011Justin