Your story gives birth to your destiny. When you change your story about your life you can radically change the results you get. What we need to realise is that our story is not reality, it is just an interpretation. Take a look at how a new story can create ... Read More

Approximately 80% of all buying decisions are made after hearing a story from a satisfied customer. Your profitability depends on the stories that your customers tell about you.   Hey, did I tell you about this hotel I stayed in when I was last in Cape Town? It’s called ‘Extreme Hotel’ everything ... Read More

“You can change an organisation one story at a time.” The greatest tool in a leader’s arsenal is a good story. Prof Howard Gardener, Harvard University   Many organisations are good at recognising success, just not replicating it. The key is imitation. The most powerful ... Read More

Think you go out shopping for products and services? In fact what you really shop for are stories. As for those in marketing and selling, you better make sure you know what story you’re selling.   What do a Porsche Cayenne and a VW Touareg have in common? Well let’s see, they ... Read More

Ever tried to sell, persuade or teach and noticed your audience’s eyes glazing over? Perhaps you were in the audience and the presenter had just clicked on to the fortieth slide, you know the one I mean, the one with about twelve bullet points and a triple bar graph that ... Read More