Category: Articles

Various of Articles

17

Jan2012
Your story gives birth to your destiny. When you change your story about your life you can radically change the results you get. What we need to realise is that our story is not reality, it is just an interpretation. Take a look at how a new story can create ... Read More
January 17, 2012Justin

17

Dec2011

Making work more fun than fun

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  'Work.’ The word sounds with a sickening thud. It has a dark, dirty connotation even greater than that other four-letter word. You don’t have to be a coal-miner to wonder whether sixteen hours of eating, sleeping and what ever other scant compensation you can find, are worth eight hours of ... Read More
December 17, 2011Justin

17

Nov2011

Spread the story

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Approximately 80% of all buying decisions are made after hearing a story from a satisfied customer. Your profitability depends on the stories that your customers tell about you.   Hey, did I tell you about this hotel I stayed in when I was last in Cape Town? It’s called ‘Extreme Hotel’ everything ... Read More
November 17, 2011Justin

17

Nov2011

Organisational Storytelling

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“You can change an organisation one story at a time.” The greatest tool in a leader’s arsenal is a good story. Prof Howard Gardener, Harvard University   Many organisations are good at recognising success, just not replicating it. The key is imitation. The most powerful ... Read More
November 17, 2011Justin

17

Nov2011

Buy my story

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Think you go out shopping for products and services? In fact what you really shop for are stories. As for those in marketing and selling, you better make sure you know what story you’re selling.   What do a Porsche Cayenne and a VW Touareg have in common? Well let’s see, they ... Read More
November 17, 2011Justin

17

Oct2011

Tell better stories

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Ever tried to sell, persuade or teach and noticed your audience’s eyes glazing over? Perhaps you were in the audience and the presenter had just clicked on to the fortieth slide, you know the one I mean, the one with about twelve bullet points and a triple bar graph that ... Read More
October 17, 2011Justin

17

Oct2011

Teach me – tell a story

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You know those kids at school who didn’t have to work and got an A+, well I was the kid who had to work really hard for my D-. In our school if you weren’t good academically you had one other way to redeem yourself: sport. Unfortunately I had the ... Read More
October 17, 2011Justin

08

Oct2011

Recession-Proof your head

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Earlier this year I started to feel business slip and then I saw that word in the papers – RECESSION! Looking at my mortgage payment I took in a deep breath and thought about two restaurant owners, John and Bill. John goes to a hospitality conference. Bill can’t make it. ... Read More
October 8, 2011Justin

17

Sep2011

The only way to change your life

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  You’ve heard it before, change is inevitable – except from a vending machine! What isn’t inevitable is whether we lead change, or change leads us. Charles Darwin didn’t say the strongest or fittest of the species will survive, he said those who most responsive to change will survive. I say ... Read More
September 17, 2011Justin

17

Aug2011

When agony is bliss

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So you want to know how I am? Well that old rugby injury feels like I’ve been stabbed with a panga, I’m sure my boss is Adolf Hitler’s granddaughter, my immigration papers for Australia have been rejected and I’m stuck here in the hellhole they call South Africa. The truth ... Read More
August 17, 2011Justin