Get your free PDF now and sign up for Justin’s blog


Don’t miss “Gurus”, Justin Cohen’s new TV show on CNBC Africa

“When the world looks to unlock it’s potential, we turn to an elite range of speakers and authors. Big businesses pay these rock stars of success up to $20 000 a speech. Now CNBC Africa viewers get an exclusive pass. First you’ll see them in front of a live audience next, Justin Cohen puts them in the hot seat, pushing them even harder to reveal the truth about success.”
Catch Gurus on Thursday’s 9.15pm Central African Time on CNBC Africa (DSTV Channel 410) or live on http://www.cnbcafrica.com/watch-live/

Justin Presents

Justin Cohen is the author of 4 books and 8 audiobooks. He hosts a CNBC Africa TV show in which he interviews some of the world’s top experts on success. As a leading authority on human potential, with a postgraduate degree in psychology, Justin Cohen speaks and trains in the fields of motivation, sales, customer service and leadership. Over the past seventeen years he has presented in 20 countries, and in virtually every industry, to an average of 8000 people annually. Justin is a Certified Speaker Professional and a Southern African Speaker Hall of Fame inductee.

“Justin electrifies his audience … he was the best speaker.”
Eric Peacock, Director, Academy of Chief Executives, UK

“Justin really made his presentation relevant to our organisation. This was the best guest speaker engagement we’ve had in ten years.”
Dirk Eksteen, Executive Director, Bytes Managed Solutions

“Justin delivered a powerful message that will have a long lasting effect on our people. We are experiencing early returns on our investment with a clear increase in sales numbers.”

Blog - Featured Posts by Justin Cohen

Have you ever been convinced that you had the best offering? Yet you lost the deal to a competitor offering less … Read More

“We regret to inform you.” Don’t you hate those words? I used to hear them all the time. It’s the key reason that people say they hate sales…. Read More


Books & Audio Books with Justin Cohen


Master the Ultimate Form of Influence

Change your life, your organisation and the world

An American president watches a Hollywood movie about nuclear war, later he signs a treaty ordering the destruction of nearly 3 000 weapons of mass destruction. He claims the made-up story changed his mind about nuclear policy. A CEO tells a two-minute anecdote about Pavarotti that overhauls customer service. A man alters his personal story and changes his destiny. Taking you on an inspirational journey from the birth of humankind to the present, Justin Cohen shows how stories have driven the explosive speed of human progress and how you can use their power to change your life, your organisation and maybe even the world.


Can you buy a new life?

A Novel

What if you brought together five top personal development experts—equipped with virtually everything we know about unleashing human potential—and gave them some lives to change? Could they really coach anyone to lose fifty pounds, fix a broken relationship, or get rich? What would they do for a homeless person, or a pro-golfer trailing at the back of her league? How about taking the racism out of a racist, or turning a hellish employee into a ray of sunshine?
Welcome to Quest, Inc. They say they can change your life. Now, as they’re followed by an investigative journalist from one of the world’s leading news publications, they have to prove it—or be damned as charlatans.
Based on real life peak performance and transformational strategies, you’ll see the highs and lows everyone faces on the road to self-realization—especially the experts. Get ready for breakthrough . . . or breakdown.


LIFE COACH - Audio Books

The life coach system is a series of seven audio-books each focusing on a different area of personal development. Drawing on many years of research, interviews and personal experience, Justin Cohen has put together a powerful, practical program designed to help you enhance just about any area of your life. This series will become your own personal life coach, available to you when ever and where ever you want. Because it is audio you will be able to turn your car into an educational sanctuary using your drive time to educate yourself in the latest success formulas. When you listen to Life Coach you’ll be filling your mind not only with information to help you get what you want but also with positive, upbeat messages to build your confidence and self-belief. You can buy the whole series or single out the ones you want.