A study of 70 top European Organisations shows that that the 10th reason they chose a pitch is the paper proposal. That’s not to say the paper proposal is not important but most people are neglecting the #1 reason. I share it at the biggest sales conference in Europe.

“I’m not sure our auditors have ever got applause after a pitch but that’s what happened after we applied Justin’s method, winning one of our most important deals. ” Ajen Sita, CEO, Ernst & Young

“The Pitch to Win method played a critical role in our winning this competition.” – Julian Kyula, Winner, IBM Global Entrepreneur of the Year